Our award winning team have a broad diversity of educational and professional backgrounds all bound by a shared passion for problem solving and the drive to have a significant impact in the world of healthcare, employee benefits and protection.

Peter Lurie

Peter Lurie Managing Director  & Founder

Founder and Managing Director of Proactive Medical & Life, Peter's passion for protection has been the driving force behind becoming one of the UK's top health insurance consultancy firms.  

His strapline is 'Your Health is your Wealth', and in turn has gone on to win various various awards within the health insurance market.  He hopes to grow the business into one of the UK's largest and most trusted consultancy firms within the protection sector.  His expertise lies in individual and group healthcare, life insurance and income protection, and naturally this has led to the development and growth of the employee benefits sector.  This has all stemmed from his previous days in hospitality where he learnt quickly that 'The Customer is King'

Peter's vision is to give his clients the knowledge that they are in trusted hands and that they come first whatever the situation.



Anthony Geller

Anthony Geller Partner and Business Development  - Adviser

Anthony has recently joined Proactive as Partner within the commercial and general insurance arena.  His focus is very much geared towards personal protection, and the his knowledge and flexibility are well suited to his role within Proactive.  Anthony is currently completing his BA Hons in Accountancy and Finance and is also doing his CEMAP mortgage qualification.

Anthony is Manchester based and has great access to the Manchester and Northern community.


Ricky Fox

Ricky Fox – Adviser  

Ricky is an Advisor with expertise in Personal Protection. He holds a BA Honours Degree in Business and is currently working towards a Diploma in Financial Planning. Ricky also has extensive knowledge of the financial markets from his time working as a Derivatives Broker in the UK, Israel and South Africa.

He is a keen sportsman having played both Cricket and Tennis at County level and has competed in several tournaments around the world.



Simon Mcghecie

Simon McGechie Partner Director Employee Benefits  - Introducer

Simon is a qualified IFA and runs his own IFA business.  He predominantly works in wealth management and the personal investment sector.  He has joined Proactive to help lead the employee benefits industry, and this includes working closely with corporate clients to help manage their employer / employee relationships when it comes to corporate pension auto-enrolment and health care trusts.  He also introduces clients to Proactive for Health Care Insurance needs.

Simon is a pension and corporate pension specialist and facilitates clients needs when it comes to advice and guidance through the minefield of flexible benefits.  He brings 25 years of investment and protection experience to our team, and oversees the corporate arena. 



Julian Sander

Julian Sander Employee Benefits - Introducer

Having spent nearly 20 years in Corporate Health Insurance, Julian has joined Proactive Medical & Life as an introducer of clients to a wider range of products so that our services can be offered on the following products.  

  • Group Life Policies
  • Pension Auto Enrolment
  • International Health Cover
  • General Travel Cover
  • Health Trusts
  • Group and individual Cash Plans
  • Group and individual Medical Cover



Ralph Berisch

Rabbi Ralph Berisch - Introducer

Ralph is a practicing Rabbi, who previously worked many years in the life insurance industry.  He is a well respected person within his community and has far reaching relationships with many influential individuals both locally and abroad.  His expertise is varied, however his passion for the industry has kept him motivated from days of old.  Rabbi Berisch introduces clients to Proactive Medical & Life who benefit from our services specifically relating to personal and family protection.

Ralph particularly works with young couples who are getting married and advises them on their future together, which in turns leads to conversations of protecting each other.



Yael Sherbourne

Yael Sherbourne - Secretary / Administration  

Yael is an extremely organised and efficient member of the team.  She is incredibly helpful and meticulous when it comes to customer service, and documentation.  Her friendly and highly organised nature gives our clients the confidence that they are dealing with the right company when it comes to their personal insurance and she will always bend over backwards to help our clients with their requirements.

Yael's role is to keep Proactive Medical & Life's administration in order and help with the day to day maintenance and smooth running of the office. 



Jo O'Neill

Jo O’Neill – Introducer

Jo is very excited to have joined Proactive in business development, being new to the industry.  She is qualified in HR Management, having specialised over the years in helping teams deliver service excellence.  Jo has a great network of friends and colleagues having worked in the hospitality industry for many years and is aiming to gain new business by offering the great products that Proactive has in its portfolio.

Jo lives in rural Lincolnshire so is well placed to serve the East Midlands.




Steve Lazarus

Steve Lazarus - The Claims Desk (Your contact for all general and commercial claims)

If you have suffered damage to your home or business, caused by fire, theft, flood or other mishap, you will probably need to make an insurance claim. You may not need to appoint your own Loss Assessor, but before you speak to Insurers, or sign any forms you must get the best advice possible. Insurers don’t like paying claims! Don’t fight insurers with one arm tied behind your back. Get informed, be empowered.

Before you need to claim we recommend you speak to our very own Loss Assessor associate.  Steve is authorised and regulated by the FCA.

Steve@proactiveinsurance.co.uk - Tel: 0208 906 0098 or Emergency: 077 821 95455