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Proactive Insurance Privacy Policy


Last updated: April 14, 2023


At Proactive Insurance (, we are committed to protecting your privacy and ensuring the security of your personal information. This privacy policy outlines how we collect, use, store, and disclose your personal data in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.


Who we are
Proactive Medical & Life Ltd trading as Proactive Insurance is a UK-based insurance company providing insurance products and services to customers across the country. Our registered address is:

Proactive Medical & Life Ltd

30 Grosvenor Road


United Kingdom


Information we collect
We may collect and process the following categories of personal information:

a. Personal identification information: This includes your name, date of birth, nationality, gender, and marital status.

b. Contact information: This includes your postal address, email address, and phone number.

c. Financial information: This includes your bank account and credit card details, and information about your financial history.

d. Employment information: This includes your employment history, income, and employer details.

e. Insurance-related information: This includes details about your current insurance policies, claims history, and other relevant information.

f. Technical information: This includes your IP address, browser type, operating system, and other technical details related to your device and how you access our website.


How we use your information
We use your personal information for the following purposes:

a. To provide you with the products and services you request, including processing quotes, managing policies, and handling claims.

b. To communicate with you, including sending policy documents, notices, and promotional materials.

c. To improve our products, services, and website, including personalising your experience on our website.

d. To verify your identity, prevent fraud, and comply with legal and regulatory requirements.

e. To process payments and manage your account.

Legal basis for processing your information
We process your personal information based on the following legal grounds:

a. Consent: We will obtain your consent to process your personal data for specific purposes, such as marketing communications.

b. Contract: Processing your personal data is necessary to fulfill our contractual obligations to you or to take steps at your request before entering into a contract.

c. Legal obligation: We are required to process your personal data to comply with legal and regulatory requirements.

d. Legitimate interests: We may process your personal data when it is necessary for our legitimate interests or those of a third party, provided that these interests do not override your rights and freedoms.


Disclosure of your information
We may share your personal information with third parties under the following circumstances:

a. Service providers: We may share your personal information with our trusted service providers who help us deliver our products and services, such as payment processors, IT service providers, and marketing agencies.

b. Legal and regulatory authorities: We may share your personal information when required to do so by law, to comply with legal and regulatory requirements, or to protect our rights and interests.

c. Business transfers: We may share your personal information in connection with a merger, acquisition, or sale of all or a portion of our assets.


Data retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory requirements, and to resolve any disputes or claims.


Your rights
Under the GDPR and UK Data Protection Act 2018, you have the following rights in relation to your personal information:

a. The right to access your personal data.

b. The right to rectify incorrect or incomplete data.

c. The right to erase your personal data, subject to certain limitations.

d. The right to restrict the processing of your personal data in certain circumstances.

e. The right to object to the processing of your personal data for direct marketing purposes or when processing is based on our legitimate interests.

f. The right to data portability, which allows you to obtain and reuse your personal data for your own purposes across different services.

g. The right to withdraw consent at any time, where we rely on consent to process your personal data.

h. The right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data infringes data protection laws.


To exercise any of your rights, please contact us using the contact information provided below.

  1. Cookies

Our website uses cookies to enhance your user experience, gather statistics, and customize content and advertisements. By using our website, you consent to our use of cookies. For more information about cookies and how to manage your preferences, please refer to our Cookie Policy.

  1. Third-party websites

Our website may contain links to third-party websites. This privacy policy does not apply to those websites, and we are not responsible for their content or privacy practices. We recommend that you review the privacy policies of any third-party websites you visit.

  1. Changes to our privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page, and the "Last updated" date at the top of this policy will be amended accordingly. We encourage you to review our privacy policy periodically to stay informed about how we process your personal data.

  1. Contact information

If you have any questions or concerns about our privacy policy or practices, or if you wish to exercise your rights, please contact us at:

Data Protection Officer Proactive Insurance Ltd. 30 Grosvenor Road, Borehamwood, Herts, WD6 1BT

Email: Phone: +44 (0)20 8207 7394

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